A few weeks ago, I ran across a TV ad I had seen before and wanted to post about, but I couldn’t seem to find it anywhere. That is no longer the case. Once I saw the ad again, I immediately searched YouTube for the video:
I really like the simplicity of this campaign, and the fact I’m a Twitter junkie doesn’t hurt. The thought of a big name brand driving around Seattle in a van plastered with “Follow @bradcbarker – He’s Awesome” gives me goosebumps. It is simple and makes the consumer feel valued. To my knowledge there haven’t been any previous campaigns leveraging a digital relationship (Twitter) and publicizing that relationship in a TV ad and out-of-home tactics.
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