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Wheat Thins Is Now Following Me On Twitter

April 15, 2011 / posted in Advertising, Social Media / No Comments

A few weeks ago, I ran across a TV ad I had seen before and wanted to post about, but I couldn’t seem to find it anywhere. That is no longer the case. Once I saw the ad again, I immediately searched YouTube for the video:

I really like the simplicity of this campaign, and the fact I’m a Twitter junkie doesn’t hurt. The thought of a big name brand driving around Seattle in a van plastered with “Follow @bradcbarker – He’s Awesome” gives me goosebumps. It is simple and makes the consumer feel valued. To my knowledge there haven’t been any previous campaigns leveraging a digital relationship (Twitter) and publicizing that relationship in a TV ad and out-of-home tactics.

 

 

“Make This Go Viral”

April 6, 2011 / posted in Advertising, Interactive Marketing / No Comments

Viral content happens. It is not created that way, even though the intention may be for that content to go viral. When I hear someone say, “make this go viral,” I might as well be listening to fingernails on a chalkboard.

Lately, I have been hearing far too many comments regarding the creation of viral content, whether it be a video or a marketing concept. The fact that I am even spelling out the world, “viral” here makes me a little ill. Add it the list of other over-used buzz words and loaded terms: community, engagement, crowdsourcing, UGC, etc.

An example of a wildly successful campaign: Wieden + Kennedy’s Old Spice initiative

Although I missed the Wieden + Kennedy panel at SXSW Interactive this year, I did receive a few great recaps of the panel, and one of the most important points made was that the Old Spice campaign was successful because it integrated digital and traditional elements together. In other words, it should not be noted as a just a social media marketing success or even a digital marketing success. The key here is that it blended together digital and traditional elements in a way that excited people.

Now, a word from Isaiah:

McDonald’s Billboard Goes Interactive in Stockholm

April 25, 2010 / posted in Advertising, Interactive Marketing / 2 Comments

I just ran across a short post on the AdFreak Blog about a Mc’Donalds interactive campaign created by DDB Stockholm. A digital billboard became the center of the promotion. Essentially, the billboard would announce a free giveaway if viewers were quick enough to catch an image of that item on their mobile phones. Those who were quick enough to make that timely click would then just show the photo to a clerk at the participating McDonald’s and receive the item free of charge.

I have to give props to DDB Stockholm for this thoughtful promotion. Please correct me if I’m wrong, but I don’t believe I have seen any similar promotions in the past involving free giveaways for catching a still image of moving objects on a digital billboard. I love it. Although, I would end up spending over an hour just trying to catch a clear shot of a moving object. My iPhone photography skills are rather weak.

Without further ado, here is the video:

The Worldwide Shift in Communications

April 17, 2010 / posted in Advertising, Social Media / No Comments

I just came across this video on YouTube entitled “Social Media Revolution.” I have seen similar presentations about the future of internet, population and communications growth, but this is the first clip I have seen directly addressing the importance of social media marketing. Some shocking stats are presented, well – shocking if you aren’t in the know. The world is changing. It is becoming a necessity for any advertising or marketing campaign to involve a robust social media strategy.

This video goes out to the man that told me a couple months ago that “Twitter is a fad and will go away just like that ‘Spacebook’ thing that Rupert Murdoch bought.” I’m not saying Twitter will be around forever. In fact, I don’t think we have seen anything yet. Enjoy!