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My Next Chapter

Friday, Nov. 18 marks my last day of work at Microsoft’s Bing. Over the past 16 months, I’ve experienced highs and lows, and as always, I’ll miss the people more than anything else. I’m so lucky to have had the opportunity to work with so many bright, talented, and driven individuals, and although things weren’t always peachy, we did some kick ass work together, for which I’ll be eternally grateful.

Bing Marketing Team Photo – 2 Million FB Fans

 

The Bing social media team has accomplished some amazing feats over the past 16 months. Acquiring 1 million new Facebook fans and 100,000+ followers on Twitter is just the tip of the iceberg. The real gains can be seen with engagement numbers and reach, which I’m pleased to say continue to grow, and I look forward to seeing what great things come out of this team in the future. I know of a few things in the pipeline that are sure to make some waves.

Starting on Monday, Nov. 28, I’ll be joining Banyan Branch as Associate Creative Director, a role I’m chomping at the bit to begin. Honestly, it is a much-needed change of pace. I’ll continue to be focused on strategy, just with a much bigger emphasis on the creative process and brand strategy. I’ve always had a passion for branding/creative, and now, I’ll be able to use that passion on some major accounts, including Microsoft (a culture with which I’m now well-acquainted), Amazon, and Disney (just to name a few).

Until next time, cheers!

 

 

Tiger Blood? Doesn’t He Mean Twitter Blood?

As we all know, Charlie Sheen has dominated the headlines of late with his erratic behavior, his firing from Two and a Half Men, the removal of his children, and just plain bad boy behavior.

Charlie SheenWhat you might not know is that Charlie Sheen set the record for the quickest “tweep” to gain one million followers, surpassing the mark only twenty-five hours after launching his account. Considering that general awareness of Twitter hovers around the 92% mark, Sheen’s meteoric rise to Twitter fame is quite telling. No, it wasn’t Ashton Kutcher, Conan O’Brien, President Obama, nor Kim Kardashian who owns this record, but an older celebrity from a different generation.

Whether you love him or loathe him, this just goes to show how key trending content is to conquering Twitter.

 

Do You Really Have Klout?

I do, but please allow me to digress. You are probably wondering what in the world I’m talking about.

According to klout.com,

“The Klout score is the measurement of your overall online influence. The sorce ranges from 1 to 100 with higher scores representing a wider and stronger sphere of influence.

The Klout score is a factor of over 35 variables broken into three categories; true reach, amplification score and network score.

True reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages. Amplification score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Netork score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.”

So, what is your score?

 

Weighing In On ‘Old Twitter’ vs. ‘New Twitter’

Twitter, now with over 190 million registered users, recently updated their web interface. Since its inception, the micro-blogging service has been open to third party tools, such as Tweetdeck and Hootsuite, and the vast majority of users utilize these third party tools for tweeting.

The reasoning for changing their UI: to bring more traffic to twitter.com. By bringing more users to twitter.com, Twitter is exposing more users to their “promoted” content, including promoted accounts, promoted tweets and promoted trends. This content is currently being tested in some third party applications, but the majority of this content lives on twitter.com.

I recently worked on the refresh of the @bing Twitter skin, and you can see the transformation below.

New Twitter Design (@bing):

Bing's Updated Twitter background

 

 

 

 

Old Twitter Design (@bing):

Bing's Original Twitter Background