I published a post about a month ago regarding the idea of “social media optimization.” Brian Solis is pushing the term more and more, so as an update, I will not argue against the title of “Social Media Optimizer.” I do agree that it is not so much about the title as it is the work. Much like SEO, social media marketing does not fit into the traditional silo model. While social media is an integral part of of any SEO campaign, I still believe it is a role of its own. I predict a future trend of SEO professionals becoming the major innovators of social media marketing, but SMM is a monster all of its own, and we haven’t seen anything yet!
Original Post: “Don’t Call It Social Media Optimization”Tweet
