After nearly a long overdue trial. I finally started a Tumblr, and for once, I feel I’ve started a new personal channel “correctly,” if there is such a thing. So, remind me again why I bother with WordPress??
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Great User Experience Critical to SEO Success
Imagine the scenario: Your website has been setup with complete search engine optimization (SEO) implementation before launching, but for some reason, after about 6 months or so, your traffic stats are atrocious. Low number of return visitors? High bounce rate?
You may be thinking, “Where did I do wrong? I thought that having top notch rankings in Google, Bing, and Yahoo would bring a flood of new business to me.”
Situations like the one above are becoming much more common, especially when the work has been implemented by old-school SEOs. What is the difference you may ask? Well, it is not just about having the ranking – without an engaging website experience, you should not expect any major changes in your bottom line.
Great SEO does not insure an increase in business. Enter the User Experience (UX) team. For any website to be successful, it must offer a great experience for the user. Archaic linking structures and ridiculous content expansions are not the answer. These types of tactics will only drive visitors away from your site. If a visitor cannot navigate easily and freely though your website, the most common result is frustration and abandonment. SEO and UX must work very closely to ensure that a website is implemented with the best of both fields in mind.
On the flip side, you could also have the most beautiful, interactive website of all time, but without designing and developing the site with SEO in mind from the beginning, your website might as well be, as a mentor of mine once said, “an amusement park with no roads leading to it.”Tweet
