I just ran across a short post on the AdFreak Blog about a Mc’Donalds interactive campaign created by DDB Stockholm. A digital billboard became the center of the promotion. Essentially, the billboard would announce a free giveaway if viewers were quick enough to catch an image of that item on their mobile phones. Those who were quick enough to make that timely click would then just show the photo to a clerk at the participating McDonald’s and receive the item free of charge.
I have to give props to DDB Stockholm for this thoughtful promotion. Please correct me if I’m wrong, but I don’t believe I have seen any similar promotions in the past involving free giveaways for catching a still image of moving objects on a digital billboard. I love it. Although, I would end up spending over an hour just trying to catch a clear shot of a moving object. My iPhone photography skills are rather weak.
Without further ado, here is the video:
