My latest guest post on the SearchEnginePeople blog has sparked a few interesting comments. The title of my post “Measuring SEO Goals: Should We Forget About Rankings?” was not meant to be literal. Of course, SEOs need to monitor rankings, after all, gaining greater exposure across the web is the goal of SEO. High search engine rankings are extremely important, but the point I intended to convey is that passing on search engine rankings to clients as a measured goal is misleading and inaccurate. With the implementation of personalized, intent-based, and local-based search, rankings for a website might be all over the place.
While high rankings are most certainly important when gauging SEO success, the real KPI’s should be website traffic and conversions/sales. What is the point of a number one ranking if your website is not converting.Tweet
