Friday, Nov. 18 marks my last day of work at Microsoft’s Bing. Over the past 16 months, I’ve experienced highs and lows, and as always, I’ll miss the people more than anything else. I’m so lucky to have had the opportunity to work with so many bright, talented, and driven individuals, and although things weren’t always peachy, we did some kick ass work together, for which I’ll be eternally grateful.
The Bing social media team has accomplished some amazing feats over the past 16 months. Acquiring 1 million new Facebook fans and 100,000+ followers on Twitter is just the tip of the iceberg. The real gains can be seen with engagement numbers and reach, which I’m pleased to say continue to grow, and I look forward to seeing what great things come out of this team in the future. I know of a few things in the pipeline that are sure to make some waves.
Starting on Monday, Nov. 28, I’ll be joining Banyan Branch as Associate Creative Director, a role I’m chomping at the bit to begin. Honestly, it is a much-needed change of pace. I’ll continue to be focused on strategy, just with a much bigger emphasis on the creative process and brand strategy. I’ve always had a passion for branding/creative, and now, I’ll be able to use that passion on some major accounts, including Microsoft (a culture with which I’m now well-acquainted), Amazon, and Disney (just to name a few).
Until next time, cheers!